Meditation Content
Hims & Hers identified a need for meditation content to support both mental health and weight loss offerings. The project delivered a series of 81 guided meditations for the app, paired with looping 3D animations and live-action yoga instruction.
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Create a high volume of net-new meditation video content quickly, while ensuring quality, cohesion, and alignment with the brand experience.
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Partnered with a production agency to cast and record 82 individual meditations
Sourced 3D animator to produce looping animations
Line-produced a series of live-action yoga videos to visually demonstrate key practices
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Senior Producer - Fan Chen
Art Director - Elea Franco
Director of Photography - Xavi Portillo
3D Animator - Sebastian Helene
