Senior Producer, Hims & Hers — 2023–Present

Lead end-to-end production across TVC, OLV, social, paid media, and branded content initiatives / Oversaw construction and operations for a 7,000+ sq. ft. Brooklyn production studio including staffing, scheduling, and equipment management / Produce 140+ photo and video projects annually from concept through delivery / Develop scalable production workflows and AI-assisted systems to improve efficiency across high-volume content pipelines / Manage $2M+ production budgets including live action productions, studio operations, and freelance staffing / Partner daily with creative, marketing, growth, external vendors, and production crews to deliver campaigns at scale / Produce content ranging from broadcast television commercials to organic social campaigns including YouTube content with 1M+ organic views

Production Lead, Ana Luisa — 2021–2023

Developed and implemented photo and video brand guidelines across ecommerce, editorial, digital, and print channels / Managed cross-functional teams of producers, photographers, and editors across in-house and offshore production / Built scalable production workflows to increase output and expand in-house capabilities / Directed vendor sourcing, creative partnerships, and freelance talent strategy during rapid company growth / Produced and scaled organic social video content contributing to +200K Instagram follower growth

Photography & Post-Production Manager, Poppin — 2017–2021

Managed end-to-end production across print, ecommerce, social, and OOH campaigns / Developed photography guidelines to ensure consistent visual identity across brand channels / Oversaw DAM systems, including asset organization, metadata, and archival workflows / Directed storyboarding, art direction, photography, video, and motion content production

Photo & Video Production Assistant, Birchbox — 2014–2017

Produced photo and video assets for digital marketing and ecommerce initiatives / Executed high-volume image retouching and managed QA for third-party vendors / Coordinated production logistics, licensing, permits, and on-location shoots